Global Trader Commentaries Regularly Reach 100+ per Month in Leading Media

Our Work: Drawing on our in-house reporter and expert on gold, we write a market commentary on what is driving the gold and silver price three times a week and distribute that to a curated list of journalists covering the sector. Using our experience both as journalists and our work with other clients, we knew that regular commentary is a highly effective way to be picked up by the media. Alongside this we write two bespoke articles a month on subjects of the client’s choosing around gold and silver investing as well as a monthly outlook for the two precious metals.

Results: Our market commentaries are well received and regularly quoted in articles globally by outlets including Reuters, MarketWatch, Morningstar, CNBC and CityAM, with journalists often approaching us for bespoke comments to use in addition to the commentaries. The client is looking to expand our remit to drive even greater engagement having been impressed by the coverage achieved so far as well as the quality of the pieces produced.

 

Task

Specialist Content Writing

  • Strategy

    To produce market commentary on gold and silver, supplemented with monthly articles on topics relating to these markets, all to boost awareness of Kinesis Money and gold and silver investment. The client has created two products, KAU and KAG, which are digital currencies backed by gold and silver respectively. The client wanted to appeal to the consumer investor and illustrate its breadth of knowledge on the topic of gold and silver investing as well as appearing high on Google searches for queries relating to this sector.

  • Design

    Gold is one of the most widely traded products with a history dating back centuries, therefore gaining traction in this highly competitive and heavily written about sector is difficult. Therefore for Kinesis Money to stand out, all the focus would need to be on what the company is doing differently to others and why it is a trusted voice.

  • Client

    Kinesis Money

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