Agile Paid Approach to Flagship Metals Event Ensures Registration Increase by 44.74% YoY

Our work: We were tasked with creating a paid ad campaign to boost event awareness and drive ticket sales to the London Metals Seminar 2025.. The goal: hit 800 ticket sales while maintaining a distinct tone of voice and creative consistency.

Results: We increased ticket sales by 22.12%, outperforming the previous year’s results by 44.74%. The campaign drove 44,082 clicks, a 358% YoY, showing a major uplift in engagement and ad efficiency thanks to ongoing optimisation and strategic retargeting.