Strategic Communications

Global Carbon Exchange Established in Target Media & Wins Awards

Our Work: We worked to make ACX emerge as the ‘voice of reason’ in this fast-evolving market. We introduced its executive to key tier 1 and trade journalists and planted the seed for a longer-term discourse with the media. We produced a series of thought leadership articles and highlighted the in-depth knowledge that ACX executives could offer.

The Results: The positive coverage in the media has greatly increased. ACX executives have been featured as commentators, interviewees and subject of full articles by outlets including the FT, Bloomberg, Finance Asia, Gas Strategies, Carbon Pulse, Environmental Finance and more. The exchange went on to win the title of best exchange at the Environmental Finance Awards for the second year running.

Task

Strategic Communications

Strategy

Boosting Media Awareness and growing connections with target media.
Design

Although ACX was already a pretty established exchange in a young, fast-growing and volatile market, it was yet to find its voice. Mainstream journalists were not too familiar with the sector: the voluntary carbon market was often misunderstood and not written about often nor fairly by the tier 1 media. ACX also needed some help to strengthen its connection with the specialist media.
Client

ACX