Featured in:
The Guardian, Reuters, The Independent, ABC, Bloomberg Le Figaro, Il Sole 24 Ore, Expansion, Hadelsblats, Washington Post
Analysts regularly interviewed by:
CNBC, BBC and appeared on Bloomberg TV and Finanza Online
Strategic communications to boost online brokerage press mentions
Client: A pioneer in online trading.
Brief: The Strategic Communications team were tasked to increase the number of mentions in the press for the online brokerage.
Our Approach:
Strategic Communications: Journalists are bombarded with content from knowledgeable sources at large corporations, including from the major investment banks and financial firms. A smaller company would struggle to compete with these titans to gain more visibility without a strategic plan.
Our Strategic Communications team knew first-hand what kind of content would be best suited and attractive to the press. We carried out research directly with the relevant journalists to verify and refine our theory. From here the team structured a plan of focused daily content, delivered at a specific time, in a structured format, to the most relevant journalists.
Results: The client’s media mentions shot up by over 800%. Our original remit, initially for English media only, grew to cover five other languages. Further, the clients’ analysts appeared as guest speakers on broadcast media (CNBC, BBC), and were regularly quoted in tier-one media, plus specialist publications.
Our client says:
“For the last five years, Momo Media has been managing Activtrades’ media relations, as well as other PR and assorted marketing projects, across a range of territories and in several languages. Working with Silvia and the rest of the team has been an absolute pleasure. They are friendly, professional and proactive, and the results have been outstanding!”
Ricardo Evangelista
Director, ActivTrades Europe
We take a bespoke approach to deliver outsized results.
Whether you are a big or small business, you have our attention!