Broker’s Media Growth Secures Inhouse Analyst BBC Feature

Our work: Our business journalists knew first-hand what kind of content would be best suited and attractive to the press. We carried out research directly with the relevant journalists to verify and refine our theory. We structured a plan of focused daily content, delivered at a specific time, in a structured format, to the most relevant journalists.

Results: The client’s media mentions shot up by over 800%. Our remit, initially for English media only, has grown to cover five other languages. The client has had their analysts appear as guest speakers on CNBC, the BBC and is now regularly quoted in tier-one media (The Guardian, Reuters,The Independent, ABC, Bloomberg Le Figaro, Il Sole 24 Ore, Expansion) as well as in various specialist publications.

Task

Strategic Communications

  • Strategy

    Increase in the number of mentions in the press for online brokerage.

  • Design

    Journalists are bombarded with content from knowledgeable sources at large corporations, including from the major investment banks and financial firms. A smaller company would struggle to compete with these titans to gain more visibility without a strategic plan.

  • Client

    ActivTrades

0

Achieved

0

media mentions
per month

Featured in:
Guardian, Telegraph, Le Figaro, Sole 24 Ore, Expansión, Handelsblatt, Washington Post

Our client says:

“For the last five years, Momo Media has been managing Activtrades’ media relations, as well as other PR and assorted marketing projects, across a range of territories and in several languages. Working with Silvia and the rest of the team has been an absolute pleasure. They are friendly, professional and proactive, and the results have been outstanding!”

Ricardo Evangelista
Director, ActivTrades Europe

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