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Specialist Content Strategy Boasts 60.05% Single Post ER & 15,400+ Impressions

Our work: To create always-on organic content for LinkedIn, the client’s hero channel and deliver engaging educational posts that raise brand awareness, as well as position Midrex as an industry thought leader. Throughout we employed our extensive expertise in industry specific content creation and jumped at the opportunity to readdress the company’s previous approach to asset design.

Results: Maintain a monthly average ER of 18.32%, 13.82% above industry benchmark, and continued engagement growth throughout 2025, surpassing YoY performance by 6.54%.

Client

Midrex Technologies
Task

Social Media Management
Challenge

Organic content faces limited reach due to platform algorithms, meaning consistent engagement can be difficult to maintain. Capturing audience attention in a technical sector also requires balancing educational depth with accessible, scroll-stopping creativity.
Strategy

We produce a steady stream of high-performing LinkedIn content, tailored to audience insights and platform trends. Posts consistently outperform benchmark engagement rates, combining strong visuals with informative, value-driven messaging.