Complexities of environmental product explained in 2 minute animation

Client: Developing risk management tools, products and contracts in the global environmental space.

Brief: To create an infographic explainer video about Global Emissions Reduction (GER), the client’s flagship product, outlining strategies for companies to meet their net zero targets, communicating a complex topic in a clear and engaging way in under 2 minutes.

Our Approach:

• Photography & Videography: Our Videography team refined a clean, simplified approach to the clients existing brand, collaborating with the content team to create a simple, precise explainer video that outlined the key principles of the ambitious GER product – intended to ‘enable individuals and businesses to turn their net zero ambitions into reality.’
• Education: Within a short timeframe the video summed-up the fundamentals of the voluntary carbon markets, as well as detailing the importance of removal credits and their pathway to net zero, in support of the client’s need for clear, concise educational content to nurture understanding and ultimately, drive take-up.

Results: The project sparked an ongoing collaboration with the client and partners to produce a series of similarly simple yet effective educational videos on the subject of the carbon market.