For many in the commodity, energy, and industrial transition sectors, social media can often feel like a secondary concern compared to the complex, high-stakes realities of the business.
However, LinkedIn’s recent rollout of enhanced post-performance insights is a signal that the platform is becoming an even more vital tool for those looking to turn expertise into influence in their sector.
Why Data Matters
The update provides more granular data on who is engaging with your content and how they are finding it. For an organisation with exceptional technical knowledge, this isn’t just about vanity metrics such as “likes”; it’s about credibility and clarity.
At Momo, we believe that while most agencies understand communications and most technical consultancies understand technical subjects, very few understand both.
We combine industry-specific insight with a data-led strategy to craft content that connects.
These new LinkedIn metrics allow us to refine that strategy further, ensuring that your technical expertise is communicated with commercial relevance to the stakeholders that matter most, investors, policymakers, and customers.
The Power of ‘Journalism-Led Strategy’
Data is only half the story.
To build authority in a technical market, analytics are not enough. Data can show how content performs, but it cannot decide whether the message is credible, commercially relevant or clear to the right audience. That requires editorial judgment and sector understanding. At Momo, our team brings experience from organisations including Reuters and CNBC, helping technical businesses translate complex expertise into clear, credible content for investors, policymakers, customers and industry stakeholders.
The results of this approach speak for themselves. While the industry benchmark for engagement is approximately 4.5% on LinkedIn, Momo achieves monthly averages of +18% for its clients. By leveraging deeper analytics, we can continue to ensure our content “truly lands with your audience” and “connects the commercial dots”.
For leaders at the forefront of industrial and environmental transition, these new insights should be the fuel for your authority on social media and part of a process in transforming expertise into trusted market authority through thought leadership and strategic communications.
If you aren’t sure how your current social media presence measures up against these new benchmarks, it may be time for you to get in touch with us.
We review your communications ecosystem, including your content performance and social media presence, to identify gaps and missed opportunities, providing a strategic roadmap for future success.
In high-stakes industries, human expertise remains essential.
Use these new tools to measure your reach, but rely on experienced communications professionals to ensure your voice remains authoritative, relevant, and impactful.
Written by Georgie Seals, Social Media Manager, Momo Media
