Branding and content for launch of UK metals recycling start-up

Client: Specialists in metals sourcing, processing and recycling.

Brief: It can be complex for early stage companies to communicate their business aims and objectives with clarity. Momo was asked to identify the key activities and value proposition of a soon-to-be-launched metals recycling firm, and apply across content development and brand strategy, to give them a kick-start.

Our Approach:

• Specialist Content Writing: Momo produced a clear and compelling narrative that outlined the young company’s experience, services and vision, for initial use across business decks and presentations – subsequently developed as core content for roll out across website and social media.
• Design & Branding: Design of the Unimetals brand brought together in-depth research and concept development to capture the meaning, values and story behind the ambitious recycling start-up. Emanating from a striking logo design, the repetition of circular elements – symbolizing cyclical life, flow, change, acquisition – were recurring motifs which extended across the final design system, from icons to selection of imagery, forming a striking design solution that resonated with the client.

Results: Momo’s multidisciplinary team “exceeded all expectations,” according to the client. Following this project, Momo was asked to design and develop their company website.